OATLY

I was commissioned by Oatly to design and embroider a custom 1 of 1 denim jacket for Oatly's debut drop of sustainable merch inspired by the ‘Post-milk generation’. Oatly partnered with me alongside 9 female artists to flip brand merchandising on its head. Instead of producing more stuff, Oatly launched a upcycled vintage collection. A more friendly approach for our planet. All money from the sale of this jacket went to non-profit organisation; Les Girls Club. This collection launched on October 2021, a collection of 10 jean jackets, handpicked by stylist Young Ah Kim altered by 10 artists. 

Stylist: Young Ah Kim
Creative Director: Rinee Shah

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